Introduction to Web 2.0 tools
The topic chosen
for this dissertation was social networks and social
media: their growth and impact on business. Social
networks and other Web 2.0 tools have become very popular within the last
decade. Popular social networking sites such as Facebook, Twitter etc now have
hundreds of millions of members. Although some organisations are still fearful
of social networking sites and engaging in social media research has shown that
consumers now expect organisations to be actively engaging in social media.
This dissertation
aims to analyse the growth of social networks and social media and the impact
this has had on business. It aims to determine what benefits and risks social
networks and social media offer organisations and whether these risks are
legitimate risks or simply due to a lack of knowledge about the topic. It also
aims to evaluate and compare the three marketing methods available to
organisations – traditional marketing, web advertising and social media – and
determine whether social media will replace the other marketing methods or
whether they should be used together.
The
research completed for this dissertation was a combination of primary and
secondary research. Secondary research consisted of research through journals,
websites books etc. Primary research consisted of four interviews. The findings
of both primary and secondary research were analysed and combined in order to
determine the findings. The findings from the dissertation indicated that as
consumers now expect organisations to be on these sites organisations need to
embrace the open culture social media requires in order for it to be effective.
It also indicated that social media is not there to replace the other marketing
methods. Social media is simply part of a suite of tools available to
organisations for marketing and communication.
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Title:
Introduction to Web 2.0 tools
by:
om
at
2013-02-15T15:38:00+07:00
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Introduction to Web 2.0 tools